Kurashiki City in Okayama Prefecture is known as the holy land of denim. This is where Kanewa Hifuku was founded in the 50s producing work and school uniforms. About a decade later, the company rebranded itself to JOHNBULL and began manufacturing military and work-wear-inspired clothing with a specialty focus on denim. Their designs are still trending and relevant to current styles and JOHNBULL’s legacy in fashion continues to grow to this day. JOHNBULL takes the quality and longevity of work-wear and military-style clothing and combines it with Japanese ingenuity and uniqueness to create modern clothing that both compliment and elevate your wardrobe. JOHNBULL always seeks to fulfill its promise of creating “clothes for the most troublesome and attractive labor worker living in the modern age” and “[their women’s line pivots on making the best denim specifically for women. This is a great consideration for women who are looking for a rough, unadorned, men-like look” (2022). With a low focus on quality women’s denim in the fashion industry, JOHNBULL’s designs as well as craftsmanship in their clothing, especially denim, stand out and allow for subtle yet individualistic styling choices. JOHNBULL pursues revolutionizing clothing, self-expression, and individuality. Their unique and detailed silhouettes don't compare to those of any Western or European denim producers and continue to be superior.

Written by Anastasia Steshkina